I have been taking KT to Pupazzo Dog Grooming in Long Beach for 10 years. No other groomer seems to be able to make as nice a Mohawk. KT loves the groomer there. After a few years I saw their van in front of the store.
It is a cluttered mess of images. Each time I see this graphic disaster I think about going someplace else. But the dog loves the entire staff and they do a great job grooming.
Below is a great example of a strong graphic that is definitely minimalist.
Last year I saw this graphic on a construction site in Long Beach.
it was on Pacific Coast Highway about a half mile from where I stay and about a half mile before Pupazzo dog grooming. It was a daily contrast for me. The McCarthy construction graphic wasn't a new idea. The style, called Plakatstil, developed in Germany in the first decade of the 20th century. In the history of graphic communication class that I took two years ago we had to identify 6 or 7 Plakatstil designers and be able to list 4 components that go with the style:
1. flat colors.
2. simplified shapes
3. bold fonts.
4. narrow focus rather than the busy hodgepodge of Art Nouveau.
Taking well organized survey class where the objectives are clearly outlined has been very helpful.
Here's an example of a 1911 Plakastihl that is similar to the McCarthy poster.
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